SHOP WITH CONFIDENCE | FREE 60-DAY RETURNS WITH EVERY ORDER
SEE OUR UPCOMING ARRIVALS
THE REAL SPILL ON MOTHERHOOD
VISIT OUR BLOG

WHO WE ARE: e-commerce and editorial site for Motherhood

Our website centers on shopping for new and pregnant moms looking to keep their fashion game strong as they transition to motherhood, as well as babies and toddlers.  Momiform also serves as a sharp resource for mom-centric coverage of lifestyle, fashion, beauty, and culture.

Our Mission: SIMPLIFY LIFE & STYLE FOR THE MODERN MOM

Created for cool moms whose lives are way too busy to be searching for amazing finds—we do that work for them.  we simplify style for her and her kids, and keep her in the know without having to spend hours online doing it.

Our Secret Sauce:

Our STORY: By MOMS FOR MOMS

I wanted to be a mom for as long as I can remember. When a life threatening medical condition delivered my first born two months earlier than expected I found myself spending the first month of motherhood in the NICU.  as she slept I found myself turning to the internet to search and learn everything I could to prepare for the day when she would finally come home.  I was overwhelmed.

 

It was in those early days & weeks after becoming a mom, I noticed a lack of quality editorial and commerce destinations for motherhood and all it entailed in the market.  I felt like there was a need for a one-stop destination for busy moms who are looking for style inspiration and a seamless, curated shopping experience for themselves and their children.

 

My body had changed drastically from pregnancy. I didn't look anything like the "insta-moms" that flooded my feed.  I felt overwhelmed sifting through everything that was out there in the motherhood & childrens market.  I felt there was a void in terms of a site that really talked to cool, stylish moms - all the moms I knew in real life! I wanted something relatable and fun to visit.  I decided to apply my background in fashion and prior work as a freelance writer to create a site for un-fancy, okay moms like myself & so the Momiform was born.  The goal of this site is to inspire women with honest stories, helpful advice, easy to read guides for real-life motherhood while also providing a joyful shopping experience.

 

We Believe:

  • every "Mom Body" is Beautiful
  • there's more than one formula to figuring out motherhood
  • Look Good.  Feel Good.  Mom Good
  • more than one kind of woman who can be a good mom.
  • in providing a honest website free of any sponsored content